Three °
01. CONTRIBUTION
User Research
Product Strategy
Visual Design
02. TOOLS
Figma
Miro
InVision
03. DATE
Apr 2020 - May 2020
OVERVIEW.
Create a home-service app for millennials where it provides quality work as well as time.

As millennials, there are many cases when there are house works that can be fixed by ourselves, but don’t have the time because we need to check out the new restaurant that opened, walk our dog, and other Instagram worthy activities.

Due to this, millennials often use mobile apps to find a contractor to do housework, but with so many contractors across so many platforms, they struggle to find the best one. We took on the challenge of helping time-strapped millennials find local reliable contractors.

BACKGROUND.
Although there are many service apps, there aren’t any that provides both reliability and affordable services.

With never ending home service apps that are being shown on subway advertisements, millennial homeowners and renters alike report difficulty in finding reliable and affordable contractors that return on the value that it promises.

The solution was to create a mobile platform that connects renters & home owners with local & reliable home service professionals.

background.
RESEARCH.
So what do
millennials need

Through exploratory and user research, our team dug deeper in regards to the motivations as well as why the current apps were not fully satisfying the users. The below were the key takeaways that we summarized.

01.

Users value trusted recommendations from peers & inner circles before even looking online.

02.

Users value time over money and would rather have tasks done efficiently even if it means to pay more.

03.

Both users that rent and own a home value and foster pre-existing relationships with service providers.

SYNTHESIS.

“Time strapped millennials need a way to source recommendations for trusted home service professionals from their peer based network so that they can  have multiple tasks done efficiently and professionally.”

IDEATE.
IDEATE.
RESEARCH.
Usability Testing & Feedback

In usability testing, the users liked this new approach of finding on-demand home service. The idea of having a vetted system of service providers is something that many of the testers appreciated. The fact that rather than looking through many reviews from people they don’t know, Three° automatically vets more trustworthy reviews - being more convenient at the end.    

From the feedbacks that was received on the midfidelity prototype, I made sure to tweak the following parts of the app for the final prototype to be more accesible for the users.

research.
So what do
millennials need

Through exploratory and user research, our team dug deeper in regards to the motivations as well as why the current apps were not fully satisfying the users. The below were the key takeaways that we summarized.

01.

Users value trusted recommendations from peers & inner circles before even looking online.

02.

Users value time over money and would rather have tasks done efficiently even if it means to pay more.

03.

Both users that rent and own a home value and foster pre-existing relationships with service providers.

DESIGN.
Focus on Friends Recommendations.

Through the usability testing, the users cared less about their friends’ profiles and would rather want to look into the friends’ recommendations of ther service providers that they’ve used in the past.

So, I decided that the recommendations will live at the forefront of the homescreen. Additionally, a notification icon/aleart was added to show pending reviews that the users need to leave.

DESIGN.
Relocation of features.

As stated previously, with the inner circle connections being eliminated from the home screen, the inner circle feature was relocated under the users’ profile section. By doing this, it will allow the user to have more customization and a more comfortable view of their connections.

DESIGN.
Reworking the notifications tab.

The notifications tab was reworked so that it was more streamlined. Throughout usuability test, with the original title being, “Messages” our users were confused so, it was renamed to “Notifications” and have both messages and alerts under notifications through a slide menu.

STYLISTIC.

type
design.

SF Pro Text Regular

SF Pro Text Bold

color system.

#FFE5E

#FF5F57

#755072

#C4C4C4

DESIGN.

final
prototype.

PROTOTYPE.
Don’t think that you’ll be the next Steve Jobs with a revolutionary product.

One thing I was able to truly takeaway was that with design, its more likely that you’re trying to better a an already created product rather than creating a completely new product that is revolutionary. That’s not to diminish any of the many revolutionary products out there. However, by having this mindset helped me as designer - by having the thought process of instead of trying to create something completely new, why does the current product not work?

When creating Three° I think intitally our team was very focused on how we can differentiate our product from our comeptitors by having a very niche selling point. However, the more we worked with users, we realized that at the end of the day, the current products work, it just needed a bit of a fix.

This thought process definitely puts my problem solving point of view in a way that anything can truly be always iterated to be better.


PROJECTS